ORA Journal
Field notes from orbit.
How roofs look from space, what changes after a storm, and how contractors, carriers and property teams turn that into decisions.
How satellites see roof damage — and where they can’t
Resolution, angles and change over time: what imagery from orbit and aircraft reliably shows about a roof, what it misses, and how to use it without over‑trusting it.
Read the field note
After the hail: triage a neighborhood in a day, not a month
A five‑step workflow for the week after a storm — from the swath map to the first inspection booked.
Read
Roof age is not roof condition
Two roofs from the same year can be a decade apart in real life. Why observed condition is the better signal — and how to use both.
ReadOne field note a month.
Storm seasons, imagery, and what we learn from millions of roofs. No spam, unsubscribe in one click.